In high school Byoir was a reporter for the Iowa State Register, and by the age of 17 he was city editor of the Waterloo Tribune. He worked his way through the University of Iowa, went to work for the Hearst magazines, and by 1916 had become circulation manager of Cosmopolitan. During World War I he was called to Washington as an associate chairman of the Committee on Public Information and thus helped lead the U.S. government’s propaganda effort in that conflict.
After the war, health problems led him to Cuba, where he grew interested in promoting U.S. tourism to Cuba, and this led to a contract with the government of the dictator Gerardo Machado, and the establishment of Byoir’s firm, Carl Byoir and Associates, in New York City in 1930.
Byoir’s firm was hired by The Great Atlantic and Pacific Tea Company in 1937, and his campaign ended up repealing the anti-chain store tax laws.
Later, Truckers in Pennsylvania wanted to raise the weight limit on trucks to 60,000 pounds to expand their growing businesses. Byoir created unfavorable ads about truckers, and almost overnight the bill was vetoed.However, the railroad companies were not pleased with the outcome and fought back with a lawsuit that became a five year battle. Byoir was sure his company would prevail, but he died shortly before the court decision.
As a college student he learned the dynamics of group motivation. As a practictioner, he used that information to change the world. “Carl Byoir may not have moved mountains, but he definitely made a career of motivating people to do it for him.”
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