BEN AND JERRY'S "HUBBY HUBBY" CAMPAIGN

                 

                    Ben and Jerry’s have a long history of supporting positive social and legal change, including marriage equality. It was actually Ben and Jerry's who approached us earlier this year to ask how they might be able to support the marriage equality campaign, and being an election year, discussions turned quickly to that.
                     Ben & Jerry's is an American ice cream company, a division of the Anglo-Dutch Unilever conglomerate, that manufactures ice cream, frozen yogurt, sorbet, and ice cream novelty products. These are manufactured by Ben & Jerry's Homemade Holdings, Inc., headquartered in Burlington, Vermont, United States, with the main factory in Waterbury, Vermont. It is best known as a premium ice cream brand, founded in 1978 in Burlington, Vermont.

                    In September of 2009, Vermont became the fourth state to legalize gay and lesbian marriage.When Vermont allowed gay marriage they changed classic Chubby Hubby to Hubby Hubby. 
                   The problem with Ben & Jerry’s is 2 groups such as Religion, Ethnic don’t like gay marry. But it's a legalization of same-sex marriage in Vermont, the campaign had a national approach targeting all Americans to raise awareness of Ben & Jerry's commitment to social justice, activate consumers to support marriage equality, and engage consumers with the Ben & Jerry's brand.