CARL BYOIR AND FDR

                   Carl Byoir's contributions to the field of public relations are rarely noted in textbooks, even though practitioners use his tools to build some of today's most successful campaigns. A lifetime wrought with prestige and controversy, Carl Byoir may not have moved mountains, but he definitely made a career of motivating people to do it for him.

                    In high school Byoir was a reporter for the Iowa State Register, and by the age of 17 he was city editor of the Waterloo Tribune. He worked his way through the University of Iowa, went to work for the Hearst magazines, and by 1916 had become circulation manager of Cosmopolitan. During World War I he was called to Washington as an associate chairman of the Committee on Public Information and thus helped lead the U.S. government’s propaganda effort in that conflict.
                   After the war, health problems led him to Cuba, where he grew interested in promoting U.S. tourism to Cuba, and this led to a contract with the government of the dictator Gerardo Machado, and the establishment of Byoir’s firm, Carl Byoir and Associates, in New York City in 1930.
                   Byoir’s firm was hired by The Great Atlantic and Pacific Tea Company in 1937, and his campaign ended up repealing the anti-chain store tax laws.
                   Later, Truckers in Pennsylvania wanted to raise the weight limit on trucks to 60,000 pounds to expand their growing businesses. Byoir created unfavorable ads about truckers, and almost overnight the bill was vetoed.However, the railroad companies were not pleased with the outcome and fought back with a lawsuit that became a five year battle. Byoir was sure his company would prevail, but he died shortly before the court decision.

                   As a college student he learned the dynamics of group motivation. As a practictioner, he used that information to change the world. “Carl Byoir may not have moved mountains, but he definitely made a career of motivating people to do it for him.” 

DEALING WITH CYBERSMEARERS

                       Today, most public companies and many private companies face varied threats from individuals using the Internet in ways which harm these businesses or their management. Whether the harmful use appears in a sponsored discussion board or on a special purpose web site, the terms employed for this unwelcome publicity range from the “cybergripe” to the “cybersmear” to the “cyberattack.”

                  The cybergripe typically refers to postings in a customer or shareholder forum in which most of the commentary is negative. The cybersmear refers to more serious cybergripes which are false, defamatory or otherwise actionable. For simplicity, this article will use the term “cybersmear” to encompass the range of negative commentary appearing on the Internet specifically directed against a business.

                  The problem: Many public company discussion boards sink into a routine of rumors and recriminations. Occasionally, some of these rumors are serious enough to affect the stock price. The poster may be attempting to take advantage of these stock swings on the basis of his or her trading position. Beyond the short term effect on stock prices, some postings may accuse management of assorted misdeeds or criminal acts. They may disparage the business or products of the company. And some postings may divulge sensitive business information, whether it relates to sales strategy, customer names or confidential technical information.

                  In early cases involving cyberlibel, companies that believed their reputations had been damaged by anonymous Internet postings tried to get around this problem by suing the underlying Internet Service Providers ("ISPs"). Not only are ISPs clearly identifiable, they also are more likely to have the financial wherewithal to pay damage claims than will many anonymous posters.

KODAK GALLERIES

                          The Kodak Gallery was Kodak's consumer online digital photography web site. Its featured online photo storage, sharing, viewing on a mobile phone , getting Kodak prints of digital pictures, and creating personalized photo gifts.The service was originally launched in 1999 as Ofoto , and was acquired by Kodak in 2001, renamed Kodak Easy Share Gallery in 2005, and shortly thereafter shortened to Kodak Gallery.At its peak, it served over 60 million users and billions of images in 2008.
 
                           Kodak Gallery received a number of awards. In the July 2006 issue, PC World named Kodak EasyShare Gallery one of The 100 Best Products of the Year. In August 2007, the Wall Street Journal selected Gallery as the winner in an online photo services shootout. Kodak has filed bankruptcy and is selling off assets to pay creditors. Shutterfly has stepped up and is plunking down $23.8 million to buy Kodak's online photo sharing platform called Kodak Gallery. 

                           Kodak Gallery closed on July 2, 2012. Shutterfly is transferring 5 billion photos from the Kodak Gallery to its website.Not everything from the Kodak Gallery will live on in Shutterfly. Projects such as slide shows and custom-made calendars have expired with the Kodak site, as have Kodak Gallery-branded mobile apps.

BEN AND JERRY'S "HUBBY HUBBY" CAMPAIGN

                 

                    Ben and Jerry’s have a long history of supporting positive social and legal change, including marriage equality. It was actually Ben and Jerry's who approached us earlier this year to ask how they might be able to support the marriage equality campaign, and being an election year, discussions turned quickly to that.
                     Ben & Jerry's is an American ice cream company, a division of the Anglo-Dutch Unilever conglomerate, that manufactures ice cream, frozen yogurt, sorbet, and ice cream novelty products. These are manufactured by Ben & Jerry's Homemade Holdings, Inc., headquartered in Burlington, Vermont, United States, with the main factory in Waterbury, Vermont. It is best known as a premium ice cream brand, founded in 1978 in Burlington, Vermont.

                    In September of 2009, Vermont became the fourth state to legalize gay and lesbian marriage.When Vermont allowed gay marriage they changed classic Chubby Hubby to Hubby Hubby. 
                   The problem with Ben & Jerry’s is 2 groups such as Religion, Ethnic don’t like gay marry. But it's a legalization of same-sex marriage in Vermont, the campaign had a national approach targeting all Americans to raise awareness of Ben & Jerry's commitment to social justice, activate consumers to support marriage equality, and engage consumers with the Ben & Jerry's brand.

RIVER CITY SYMPHONY

           The River City Brass Band ( River City Brass, RCB ) is a modified British-style brass band based in Pittsburgh, Pennsylvania.The 28-piece ensemble tours extensively throughout the United States with more than 20 performances each year as part of community concert series across Western Pennsylvania.

               The River City Brass performs a 56-concert series in eight different venues here in Western Pennsylvania. In addition, the 28-piece ensemble tours extensively throughout the United States with more than 20 performances each year as part of community concert series, major symphony pops series, and arts festivals. Building upon the long-standing tradition of brass bands popularized in Great Britain and the United States, RCB features 25 brass players and 3 percussionists. This configuration allows the Band to present a sweeping repertoire: American tunes, Big Band swing and jazz, music from Broadway and Hollywood, classical and contemporary masterworks, and traditional marches.

               Each year, as many as 100,000 people thrill to the signature sound of the River City Brass. From Pasadena to Pensacola to Pittsburgh, River City Brass provides high quality entertainment that is fun and meaningful to audiences of all ages and backgrounds.

CASE STUDY

                              UNIVERSITY BLOOD DRIVE

                The local nonprofit blood bank has asked your university to prepare a public relations campaign for a university-wide blood drive next semester. The bloodmobile will be on campus for donations one week next semester. The  university has asked your chapter of the Public Relations Student Society of America to do the campaign. You have been given the responsibility for conducting the research prior to the development of the campaign.
                 The problem in University Blood Drive is about people to satisfy a blood donors have a very little and not have person will blood donors, because many people afraid a Blood donations and most will be the rare blood type, such as  Special Blood.
                 Research in this case found that problem in blood donations have less , which cause the patient to want a blood  a born problems, because someone donated blood less cause a shortage of blood and it is a big problem happen everywhere.

 

DaimlerChrysler : Road Ready Teens

DaimlerChrysler : Road Ready Teens

These recommendations are proven to help keep young drivers safe. However, we know you need flexiblity when you teach your teen to drive. But, be aware that if you relax the restrictions, the risk to your teen will increase.

Together, you and your teen can fill out the interactive Parent-Teen Road Rules Contract. Print out the final contract and post it on the refrigerator or bulletin board. Put a copy in the car. Refer back to it. Then, there's never any question about the terms of the contract.

              

         There also will be a video game demonstration. All in all , program created by DaimlerChrysler Corporation to help parents ease their teens into driving through quizzes, a "Street Wise" video game, a parent's guide, a parent-teen contract, and other resources—all accessible through the program's website…and all FREE.